ETSY CREATIVITY STANDARDS · INDEPENDENT LISTING-READINESS GUIDE

Prepare clear, transparent AI-assisted Etsy listings with confidence.

Draft clear AI-disclosure language, dial in the "Designed by a seller" attributes, document your production partners, and browse an observed snapshot of Etsy digital-product listings — in one place.

Policy information last reviewed September 8, 2026. Verify Etsy’s current published policies before listing.

Seller-prompted AI creations must disclose AI use in the listing description Disclosure goes in the description, not the tags AI prompt bundles are prohibited

Tool one

AI Compliance Studio

A five-step workflow that outputs a copy-paste description block with clear AI-disclosure language, the recommended production dropdown values, and a production-partner declaration template.

Tell us about the listing

This drives every downstream field, so be accurate. All fields stay in your browser.

This decides the “When was it made?” dropdown value in Step 3. Most digital shops sell instant downloads; “made to order” is only for personalized files (e.g. a name-in-story storybook or custom portrait).
Keep it factual and specific. Etsy surfaces the opening lines of the description in search previews and on mobile, so this sentence should sell — and the disclosure line will sit immediately below it.
Naming the tools is optional but strengthens the disclosure. Independent guides recommend it.

Confirm your creative role

Etsy's "Designed by a seller" category only applies when you play a meaningful creative role in the AI-assisted work. Check every item that's true for this listing — you'll need most of them to qualify.

Attributes & production dropdowns

Recommended values to select in the Listing Manager for an AI-assisted digital product. This maps to the "Designed by a seller" attribute under Etsy's Creativity Standards. Verify each field matches the truth of your listing before publishing.

In the Listing editor's Production section, this is the attribute Etsy is checking against.

Production partner (only if applicable)

A pure digital download you deliver as a PDF yourself does not need a production partner. Add one only if a third party physically produces your file (print-on-demand book printing, bindery, apparel, print-your-own book service, etc.).

Pick a disclosure & export your description

Choose the tier that matches your listing. Longer wording earns more buyer trust; the minimal line still satisfies Etsy's rule. Every option below is drawn from a published 2026 compliance guide.

Fill out the earlier steps to generate your description block.
Paste this directly into the top of your Etsy listing description. The disclosure sentence is placed in the first paragraph, immediately after the elevator, per Etsy's search-preview surfacing behavior.

Tool two

Etsy Digital-Product Market Snapshot

A sortable snapshot of Etsy digital storybooks and illustrated children’s books observed on public category pages. Click any column header to sort, filter by category, or search by title. Each row links to the Etsy market page from which the example was observed.

Listing ↕ Price ↕ Reviews ↕ Pages ↕ Age range ↕ PDF layout ↕ Disclosure placement ↕
What this snapshot does and doesn’t show. These listings were observed on Etsy’s public category / market pages for ebook_kids_best_seller, childrens_book_ebook_printable, illustrated_short_stories, and bestsellers_printable_stories_for_preschoolers. This is an observation snapshot, not a verified sales ranking. Etsy does not publish listing-level sales; review counts, grid placement, prices, and seller-written “bestseller” labels do not prove listing-level sales. Etsy’s grid does not expose page count, PDF layout, or the exact placement of a disclosure line — those appear only inside each listing’s description. Rows are marked “Not visible on grid” where we could not confirm from the public snapshot. The presence of PLR/MRR bundles, template resales, or listings without visible AI disclosure in these results does not mean those listings are compliant with Etsy’s Creativity Standards. Use this data to understand the market, not as a compliance model.

Reference

Policy at a glance

The rules the Compliance Studio is built around, in the shortest form that still tells the truth.

Where the disclosure goes

Best practice:

Also add:

    What counts as "Designed by a seller"

    Disqualifies you:

      Production partner rules

      Fields Etsy asks for:

        Path:

        Etsy’s core disclosure requirement

        Etsy reserves the right to remove listings that don’t follow its Creativity Standards. Repeated or bulk violations can escalate to shop suspension. Verify the current policy at etsy.com/legal/creativity before publishing.